In 2018, Frugi, an organic children’s clothing company, chose Chance for Childhood as their Children’s Charity! Through their Little clothes BIG change appeal, they support our Kinbu nursery locates in the slums of Accra, Ghana. We spoke to Helene Weston, Marketin Coordinator, to bring you a bit more information on our special partnership.

Why does Frugi choose to support charities?

Charitable giving has always been at the heart of Frugi. Since the brand started in 2004 we have donated 1% of our yearly turnover to charity, initially supporting environmental charities though the initiative, 1% for the planet, and more recently focussing on charities making a positive difference to the lives of children. We are thrilled to say we’ve donated more than half a million pounds to charity so far.

How important is it that Frugi has a positive impact?

It’s really important to us, here at Frugi we’re all about people and the planet. If we can make a positive impact in any way, we’re going to jump in feet first.

We also have very passionate customers who share our beliefs and ethos, we continually strive to be the brand that they want us to be, that’s why we involve them in choosing our charity of the year and voting for a charity at our checkout.

Why did Frugi choose Chance for Childhood as their Little Clothes Big Change children’s charity?

Our Little clothes BIG change charity project asks charities to apply for funding by explaining who they are, what impact our donations will have and why they need our support.

Our in-house Charity Committee have the difficult task of sifting through hundreds of applications and shortlisting their favourites.

Chance for childhood’s application struck a chord with several members of our committee. We felt as parents themselves our customers would be able to empathise completely with the cause. It was also really shocking to hear the facts about street children in Accra and as the nursery was on the brink of closure we felt that they had an urgent need for our support.

What inspires you most about the Kinbu nursery that Frugi supports?

When we set up our charity project Little Clothes BIG change, we wanted to make a tangible difference to the lives of children, Kinbu lets us do just that. Last Christmas we sent a videographer out to Accra to film the children at a Christmas party Frugi’s customers had funded, it was amazing to see them all having fun and actually enjoying being children.

We love the fact that Kinbu sets these children, whose future is uncertain, on the right path and gives them a real chance at a better life.

Everyone involved in the charity is so passionate about helping the children and their families, they are all very inspiring.

What is the one thing that people would never know about Frugi?

Hmm tough one! Well we’re very transparent here at Frugi so don’t really have any secrets, but not everyone will realise that our outerwear and bags are made from recycled plastic bottles! We’ve recycled over 100,000 bottles so far!

We also eat a ridiculous amount of cake here in the office, we have cake making competitions, meetings with cake, celebrate our colleagues birthday’s with multiple cakes and most departments have a little area dedicated to treats and cake!

Find out how Kinbu gives young children the childhood and future they otherwise would never have had. Read Thema’s story over on Frugi’s blog!

Would you like your copmany to join Frugi and our other amazing corporate friends? Find out more about partnering with us.